Netflix Tests Pricey Ultra Tier For 4K Streamers

Netflix

According to Italian blog site Tutto Android, Netflix is testing a couple variants of a fourth tier.

In this scenario, the addition of the Ultra plans would be the same as a price hike for Premium subscribers as they would be forced to upgrade to the new, more expensive tier to maintain the same level of service. More expensive Ultra planNetflix now offers three streaming tiers. Newsweek has learned that the company's rollout plans for the new pricing tier are not yet definite, and it's not clear if the new tier-the only one to have High Dynamic Range (HDR)-will extend outside Europe.

If the Ultra tier is rolled out after the trials, Premium subscribers will no longer get HDR support. Basic allows users to watch Netflix on one screen at a time; Standard allows viewing on two screens; and Premium allows four screens. It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier. Some reports have said that Netflix's existing plans might be altered to change how many devices could be used simultaneously. Pricing for the current plans are unchanged in this test, but the way the pricing is structured seems to be a way to disguise the price hike.

Standard is now €10.99 and Base €7.99.

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Whenever Netflix raises the price of its subscription plans - and this happens every few years - we keep hearing about disgruntled users ready to leave the service because of the price increase. While €16.99 was the maximum price seen in Italy, the figure varies elsewhere.

In the meantime, Netflix reached out to BGR with a comment on the matter, saying that it's just a test so that Netflix can understand how consumers value Netflix. This time, the company is testing price electivity.

"But if you do that, you can get people to pay a little bit more because then we're able to invest more and further improve".

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