Instagram Launches IGTV Video App Featuring Longer-Form Video

Instagram launches IGTV app for creators 1-hour video uploads		
		
	Josh Constine

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   	8 hours

IGTV is essentially a video platform, similar to YouTube, where each creator has their own channel which users can choose to follow to stay updated on.

To really launch the new IGTV, Instagram has had some of their more influential users including Australian actor Chris Hemsworth, and other "stars" like Kim Kardashian start adding longer form videos to their channels. IGTV will be rolling out globally over the next few weeks on iOS and Android. From there you can swipe up to discover more in one of the four categories offered: For You, Following, Popular, and Continue Watching.

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV.

IGTV allows everyone to be a creator, except smaller and new accounts; but that feature will arrive soon.

"It truly wouldnt have happened without all of you", CEO Kevin Systrom said of hitting the one-billion-user-mark. While Facebook is mostly used for people to connect with friends and family, Instagram is a place users have been more comfortable following people they don't know, helping build an entire ecosystem of influencers who make money off of their Instagram fame.

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Another unique feature of this app: it has been formatted so that all videos play vertically. Following a creator on Instagram gives you access to their channel. IGTV, on the other hand, will simply start playing video the moment you open it. Its programming will consist exclusively of vertical video created to fit a standard mobile screen, as opposed to YouTube's horizontal video format. People wanting to watch a one hour video on their TV, for instance, won't enjoy wasted screen real estate and black bars.

In a press Q&A after the event, Systrom said there would not be ads on the videos for now but there most likely would be in the future. It's not available this minute, and you'll be able to consume IGTV from within Instagram, but if you want only IGTV content, it's coming.

This will come as good news to those who felt stymied by the small files Instagram was allowing to be shared on their service previously.

Facebook announced Tuesday it would be launching a series of interactive shows on its own video outlet, Facebook Watch.

Instagram today unveiled its newest effort, what it calls IGTV.

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