Google Maps to add new features including "For You" and "Your Match"

Google I/O Update: Google Maps 'For You' Section, Augmented Reality Features Announced

With the new features, Maps is expected to become more helpful and personal as the service will now offer more customised suggestions and recommendations for users based on the location.

Google is not only making it easier to find new places you might be interested in, but also sharing those new hot spots with your contact list and much more. The Google Maps team have even been experimenting with an animated guide character that you can follow, such as the animated fox shown briefly in the demo.

It uses a combination of the camera, Street View and visual location technology to know exactly where you are so that when you hold up your phone, you effectively see your directions floating ahead.

The feature is simple: once you've set your destination in maps, you open your camera and point it in the direction you're facing and Google's machine learning magic will toss up some arrows to let you know which way to start walking.

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And finally, expect to see a new "For You" tab that rounds up all of those personalized recommendations.

Google Maps will be able to update faster and more accurately, thanks to having access directly from satellite feeds and camera archives, allowing more rural places and places that have changing infrastructure to be updated faster. Google has thought of this and has added in Group Planning tools. You can share a place or business with friends, and everyone you share it with can vote on whether to go there or not, all through Google Maps. A "Your Match" score will differentiate from the typical star ratings based on said interests.

Meanwhile, Google is introducing new features that help users "make better decisions on the go and experience the world in new ways", according to Google's Jen Fitzpatrick. VPS will help Maps to figure out where you are, what direction you're now pointed in and then help you get where you need to go. The score, out of 100, shows why a place is recommended and how likely you are to enjoy it.

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