Spotify Makes Free Account More Appealing, Redesigns App

Spotify announces new free version of its mobile app

Users will have more control over how to explore, more access to playlists and other music, greater recommendations when building playlists, and a reduction in the amount of data used.

One proviso is that these aren't user-generated playlists, they're auto-generated by Spotify based on your listening habits and are constantly updated, some even daily, and contain a total of 750 songs. Spotify believes that by offering more free content, it will give the 90 million non-paying users a teasing taste of its paid service and convince them to start spending.

The last new feature that Spotify announced with its revamped experience is a low-data mode called "data saver". Previously, users could only listen to songs on shuffle if they were using the Spotify free version. It will also impact the battery less. As Engadget notes, Spotify has previously claimed that up to 60 percent of their Premium subscribers were at one point free users who later chose to upgrade. From a financial standpoint, giving customers less incentive to pay Spotify money doesn't really seem like an attractive business model.

The free tier has traditionally only let users shuffle between songs, without the ability to play specific tracks. You can also follow Spotify on Facebook or on Twitter.

Spotify is giving free tier members access to more songs in its massive catalog. And with more than 2 billion social-media users in the world, he said, "Music is potentially bigger than social media networks".

The previous Browse and Search sections have been rolled into a single new Search section with more visually attractive categories for essentials like top charts, new releases, genres, etc.

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He compared the service's free tier to broadcast radio in the 1990s, and how it drove business to record stores.

The new service is expected to roll out globally over the next few weeks.

Spotify's head of product, Babar Zafar, said that the app will feature a data-saving mode for users who do not have unlimited or hefty mobile data plans.

With Spotify's continued effort of removing clutter from the app, users will now be able to save songs by selecting the heart icon.

Premium Spotify customers were left like a shag on a rock paying for a service while all the improvements went to freeloaders, there was also mention of new high res audio services.

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