Tesla's (NASDAQ:TSLA) Elon Musk Deep in Production 'Hell'

Tesla and SpaceX CEO Elon Musk speaks onstage at the South by Southwest festival. Musk decided to delete his Facebook account following the Cambridge Analytica scandal

After falling behind in its initial Model 3 production ramp and lowering output targets, Tesla is now apparently confident it can raise its output goals for the second quarter.

Tesla CEO Elon Musk has set an aggressive new target for production of the Model 3.

Musk had admitted that "excessive automation" at the Tesla plant had contributed to what he calls "manufacturing hell" and had actually slowed down manufacturing of the crucial mass-market model. Delays and lower-than-expected volume have postponed revenue from cars being delivered to customers from reaching Tesla's bottom line.

The Model 3 is the first mass-produced Tesla electric auto, notes CBS News. It had earlier shuttered the Model 3 line in February "to improve automation and systematically address bottlenecks in order to increase production rates". "This means that we will be adding another shift to general assembly, body and paint", said Musk in the email. The shutdown reportedly won't impact Tesla's ability to hit its target of 5000 vehicles per week by the end of June 2018. Musk describes the contractor situation within Tesla as being like a "Russian nesting doll" and that some perform "worse than a drunken sloth".

With pressure mounting on Musk due to the delayed production of Tesla Model 3, the tech billionaire has been working round the clock to put the company back on its track.

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Tomorrow, it will stop work at Fremont, for three to five days. Lately, he's been sleeping at the Fremont factory in an effort to improve Model 3 production.

"Another set of upgrades starting in late May should be enough to unlock production capacity of 6,000 Model 3 vehicles per week by the end of June", Musk wrote, according to Electrek. The push follows production problems at the factory that have kept the company from meeting its manufacturing targets and worrying investors.

Although it's quite obvious that Musk can afford to replace his own furniture with his estimate $20 billion worth, Tesla fans are a dedicated bunch that often praise the founder for his drive to transform technology to run on sustainable energy rather than the more harmful fuels.

Tesla's fortunes ride on boosting Model 3 output.

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