Amazon chooses Best Buy to sell Alexa-enabled smart TVs

Best Buy CEO Hubert Joly and Amazon's Jeff Bezos came together Tuesday to discuss the deal

Fire TV Edition smart TVs will be available from Best Buy stores, online at BestBuy.com, and also will be listed on Amazon.com but sold by Best Buy as a third-party seller.

"These Fire Edition smart TVs by Insignia and Toshiba deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa", adds Jeff Bezos in a press release.

For those that already own an Amazon Echo, Echo Dot, or similar speaker, Fire TV Edition models can be controlled from the full range of existing Alexa devices.

On the surface, the partnership seems to make a lot of sense.

Amazon has cut a deal to sell voice-controlled TVs at Best Buy, the latest attempt by the online retailer to get its burgeoning suite of tech products out where people can see and touch them.

The Best Buy tie-up is a "multi-year, exclusive partnership", according to a statement issued by Amazon.

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Best Buy will sell them in its stores and online in the USA, and later from Canada.

Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience". The new TVs are made by Toshiba and Best Buy Co.'s own brand, Insignia.

Amazon and Best Buy have deepened their retail partnership. I just hope they don't find themselves with a knife sticking out of their back at some point down the line.

The Amazon Fire TV Edition is exactly what it sounds like.

When it comes to Amazon Fire TV devices, there's a little more to the equation than when FireOS was only for tablets and smartphones. Connect any HD antenna and instantly use Alexa to search for and watch broadcast TV, or choose from a vast catalog of streaming TV episodes and movies from Netflix, Prime Video, HBO, PlayStation Vue, Hulu, and many more. One thing these new TVs will feature is Alexa integration, for you smart home buffs out there. Kohl's (kss) is another retailer to be working closely with Amazon, and its executives have said the move has been a boon for shopper traffic. The new TVs will be coming to Canada later this year, the companies said.

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