Apple poaches Google's AI Chief to make Siri smarter

The Cupertino based tech giant paid attention to what its fan base was saying and chose to answer their worries by launching the innovative looking iPhone X. Apple has hired John Giannandrea, appointing him to be the company's first senior vice president of AI, according to one report.

"Our technology must be infused with the values we all hold dear", Cook said in an email to staff, which The NYT obtained. At the time, he said that more efforts are required to make computers smarter so that they can think better.

Siri, the most famous personal digital assistant lags behind its competitors like Alexa and Google Assistant.

Forum discussion at Twitter. Because of its stance on data collection, Apple still has no access to the massive data sets that Facebook and Google do.

The New York Times reports that Giannandrea will report directly to Apple CEO Tim Cook, and has left his previous role to be split between two roles, one dedicated to search and one to AI.

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His appointment will feed directly in to the development of Apple's smart assistant Siri - which is popularly considered to fare poorly compared with others developed by Silicon Valley rivals.

Prior to joining Apple, Giannandrea spent 10 years at Google, joining the company following Google's acquisition of Metaweb, a startup where he worked as a chief technology officer. Apple's priority to not collect user information on their iPhones and iPads in order to enhance artificial intelligence networks such as Siri has hampered its progress relative to Google's and Amazon's. Recently, it opened up more than 150 positions in its Siri team and nabbed some of the top talents in the field, including Carnegie Mellon professor Russ Salakhutdinov, who was trained by Google Brain lab chief Geoffrey Hinton. Also, Apple took its own sweet time to be a part of an ethical AI research consortium co-founded by Google, Amazon, Facebook, Microsoft and IBM.

Giannandrea's departure from Google was reported Monday.

Coming back to Apple Inc, the company added an AI chip called Neural Engine, last year, to the A11 Bionic for the iPhone 8, iPhone 8 Plus and iPhone X to work with the Image Signal Processor (ISP).

Giannandrea believes that AI won't make humans "obsolete", but is more concerned with the algorithmic bias that has already crept into many ML powered systems, as per an MIT Technology review.

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