Mattel Looks Undervalued as Toys 'R' Us Weighs

Toys R Us Riverside Retail Park Nottingham

Kassoff, whose company has brought back candy brands such as Hydrox and Astro Pop, invited Toys R Us employees, as well as other players in the toy industry, to apply at KB Toys.

In addition, NPD data shows that 70% of sales through Toys "R" Us were for an occasion like a birthday (23%) or Christmas (34%), and that almost 70% of toys purchased at Toys "R" Us were chosen because kids asked for that specific product or brand. The decision comes as toy retailer Toys "R" Us announced earlier this month that it was calling it quits and closing its more than 700 stores nationwide. The teen jewelry and accessories giant Claire's is another retail giant that has succumbed to financial troubles, declaring bankruptcy and announcing the closure of over 90 stores around the country.

The Toys R Us going out of business sale is happening starting tomorrow. Toys "R" Us has reportedly weighed a plan to save 200 of its strongest stores, in addition to keeping its Canadian business open.

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"Toys already had like $5 billion of debt", said Adam D. Stein-Sapir of Pioneer Funding Group, which specializes in analyzing and investing in bankruptcy cases, and who is not involved in the case.

The sales start Thursday, March 22 and will end in June. For those anxious about any gift cards they have for Toys-R-Us, the company will honor them a remaining 30 days or so.

On its website, the decades-old toy store chain said "we expect the store closing sales to begin very soon, and our team members are standing by to help you take advantage of the deep discounts that will be available during the liquidation process".

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