Fitbit Made a $200 Smartwatch Women Will Actually Want to Wear

Fitbit Versa smartwatch brings women's health tracking and a curvier design

I relived some elementary school gym class trauma with a session of dodgeball and Presidential Fitness Test-style strength training. Like the Ionic, it's platform agnostic.

Versa shares numerous Ionic's features, including an app store, swim-tracking workouts, on-board music storage and 4-day battery life, so you can log sleep as well as steps. It's also safe for swimming.

The firm explained the thinking behind the Fitbit Ace, designed for children, by citing World Health Organization data pointing to America's childhood obesity epidemic.

Because most people shop with their eyes, the first and most obvious way to make Versa more appealing to more people is with the design.

Color choices for the body are either a light silver or pink, but while those options are limited you'll have lots of different bands to choose from. That will extend to reminders and social challenges later in the year. Kids will also be limited to just 10 watchfaces they can use to customize their fitness bands, compared to the hundreds available from third-party developers for Fitbit Ionic and Versa.

Both watches are a similar size, but the Ionic is noticeably thicker; the Versa has a softer profile, with a back that's more rounded, whereas the Ionic is more angular. It's priced at $199.95 and is available in black, gray or peach.

The company also spoke a little more about the Fitbit Ionic: adidas edition. Fitbit also carries a couple of special edition versions, including charcoal woven/graphite aluminum and lavendar woven/rose gold aluminum. It'll also feature a custom adidas clock face and is expected to arrive March 19 for $329.95.

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Fitbit's line of new products for Spring also includes a fitness tracker for kids called the Fitbit Ace, based in Fitbit's thin, plastic Alta model.

How much does the Fitbit Ace cost? Fitbit's new child-friendly fitness band will be available in blue and purple, is showerproof, and should last for five days on a single charge. Parents can use the Fitbit app to track their kids' activity levels and hours slept, and approve the contacts kids can add to share their activities and reward badges with. The Ace will encourage kids aged 8 and up to develop more active and healthy habits.

Parents will be able to view and manage their child's tracker.

To start, kids don't create their own Fitbit account - though children who have their own smartphone can still download the company's mobile app, available on iOS and Android, to see their stats (more on that in a moment).

Pre-orders open today (and should be on Amazon tomorrow) for delivery next month. According to Fitbit, 60 percent of smartwatch users are male. You'll be able to log your cycle and record symptoms like headaches and cramps.

One new feature on the watch is specifically for women to help in tracking their menstrual cycle. After missing out on the most popular music services, including Apple Music and Spotify, by only offering a Pandora (p) app on its watch a year ago, Fitbit is adding only one new music app from Deezer, a service mainly popular in Europe, for now.

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