Walmart to start selling gourmet meal kits at stores nationwide

Walmart to sell meal kits at stores nationwide

Walmart, the biggest grocer in the United States, is expanding its meal-kit business.

Walmart is set to rollout new meal kits to more than 2,000 stores in 2018.

Compared to other vendors in the market, Walmart offers no subscription, which is a positive effect in itself. Meals are assembled daily in-store, and among the options are pre-portioned cooking kits available in deli sections that can turn the retailer's rotisserie chickens into meals like chicken fried rice, steak Dijon, basil garlic chicken and pork Florentine.

Walmart's convenience meal options serve two people and range in price from $8 to $15. "These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week", said Tyler Lehr, Senior Vice President and general merchandise manager of deli services for Walmart U.S.

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Walmart is expanding its meal kits nationwide after testing the service in some of its stores, a move that will heighten its competition with Amazon. The kits are available in more than 250 stores now.

Blue Apron laid off hundreds of workers previous year and its share price has plunged 74%.

The meal kits also take a shot at meal kit providers such as Blue Apron and HelloFresh, which do not have brick-and-mortar partners to help alleviate the cost and complex delivery process associated with the meal kit segment.

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