Fights break out in France over discounted Nutella

Nutella

The President of France, Emmanuel Macron, has pleaded with UNESCO to list baguette as France's cultural treasure. Similar scenes, including ones where the police were needed to restore order, were reported around France.

"People just rushed in, shoving everyone, breaking things", an employee in the north-eastern town of Forbarch said. "We were on the verge of calling the police".

Footage from inside several shops showed chaos as shoppers swamped the supermarkets with the staff failing to control them. "He takes two, three of them, left one", the victim said in an interview with CBS Los Angeles.

Shouts can be heard as shoppers barge in front of each other to grab multiple jars, with one woman flinging aside a cardboard jar holder in a quest for the bargain chocolate spread.

"They are like animals", one customer told French media.

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One video of shoppers has already netted more than 2.8 million views, as global viewers marvel at throngs descending into hysteria as they rush and jostle to fill shopping bags with cheap Nutella. The Ferrero family created the creamy spread back in 1940 in the Piedmont region of Italy, which is known for its high-quality hazelnuts.

It is not the first time that demand for Nutella has turned violent.

In any case, Nutella's manufacturer was none too pleased about the brawls that erupted in France.

"We wish to specify that this promotion was decided unilaterally by the brand Intermarché", the statement read.

Ferrero said it deplored the consequences of the sale, which it said caused "confusion and disappointment" for customers.

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