How Facebook's Mark Zuckerberg Lost $4 Billion with One Post

Facebook News Feed

One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed.

"As we roll this out, you'll see less public content like posts from businesses, brands, and media", Zuckerberg said in a post on his Facebook page. It's Facebook's attempt to erase practically all news from the feed to give users a sense of community, not outrage and clickbait.

But the changes raised questions about whether or not people would see more content that bolsters their ideologies because they frequently interact with posts that reflect the same views as their friends and family. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

Facebook founder and CEO Mark Zuckerberg.

He said they feel a responsibility to ensure Facebook services are also good for people's well-being.

Zuckerberg admitted that by making these changes, he anticipates that the time that people spend on Facebook will go down.

Facebook CEO Mark Zuckerberg wants you to remember a time when you curated your list of favourite movies, showed off your new pair of shoes, shared some good news, and didn't see using Facebook as a pseudo-masochistic act of poor impulse control. And if we do the right thing, I believe that will be good for our community and our business over the long term too.

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This Thursday Facebook announced a significant update to its news feed.

If Facebook doesn't want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn't be there either, that publisher's social media reach will die, causing it significant economic harm. He added that the news feed update relating the ranking of posts is expected to assist the goal.

Live video and posts askings for suggestions will also be weighted higher. In this way, outside of being a positive public relations maneuver, this might also be a clever business ploy on Facebook's part - one which might end up making the company more money in the long run.

The outlets themselves, however, say the best way to secure loyal readers is to produce content that will keep them coming back for more.

But even without Facebook's struggle with fake news, the changes were much needed.

The company is planning to change the filter for its news feed to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands.

Engagement has been down among core Facebook users, according to data for August and September of 2017 that was analyzed by Pivotal Research Group. Downplaying those posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co. Dotface's videos about a South Korean mother giving a hug to young sexual minority people who could not tell their parents about their sexual orientation struck a chord with viewers around the world, accruing 5 million views and many shares, comments and likes. That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.

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