Google Chrome browser will start blocking ads come February 2018

Credit Coalition for Better Ads Composite by Ad Age

The company originally stated that Chrome's ad-blocker would launch at some point in early 2018, but we now have a specific date of February 15, 2018, as the official launch of it.

The plan's still on track, according to VentureBeat - Google's committed to turning on Chrome's native ad blocker on February 15, 2018.

As Google explained in June, bad ads (full-page interstitials, ads with unexpected sound, and flashing ads) have had a negative impact on nearly everyone's experience on the web.

Christian Benteke finds redemption as Eagles soar in Leicester
Conceding at least woke the Foxes up and Benteke nearly gifted them an immediate equaliser, heading inches wide of his own goal. Kasper Schmeichel also saved smartly from Ruben Loftus-Cheek during Palace's bright start.

A few examples of "least preferred ad experiences" that the Coalition is fighting against. Google first made the announcement back in June when it gave publishers six months to prepare for a new ad-blocking tool the company is planning to introduce in its Chrome web browser.

An ad can get negative strikes against it towards that failing grade by autoplaying video, taking up the entirety of your display when you arrive at a website, and even just using regular pop-up ads. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

We look forward to continuing to work with industry bodies to improve the user experience for everyone. Google is also hoping that by bringing its own ad-blocker in Chrome, the user might not use third-party blockers that are more restrictive on ads and cut into Google's primary business i.e. selling ads. Ad blocking will come to both Google's desktop and mobile browsers. Ads that don't conform to these standards will be blocked while ads that do won't be touched. It seems the best way to win is not to play at all... The problem with ad blockers is that they block all ads indiscriminately and this hurts legitimate publishers.

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