You Don't Have to Wait Until 2018 to Wear Ultra Violet Makeup

Pantone's 2018 Color of the Year Is 'Provocative and Thoughtful'

On Thursday, Pantone announced the 2018 color of the year as shade 18-3838 Ultra Violet.

Lee Eisenman, executive director of the Pantone Color Institute, told Co.Design that the complexity of purple fits the current state of the world that we live in.

By working with other shades in the same color family-lilac, blush, mauve, blue, etc. -the boldness of Ultra Violet will soften and suddenly feel right at home.

While the regal shade may be an optimistic nod to what lies ahead, pop culture is no stranger to the color. The latest "Thor" film features the color (and its complementary tone family) extensively in its production design; the tint of Ultra Violet washed over Charlize Theron in "Atomic Blonde" in more than one scene of the film.

What's more, Pantone said the color communicates originality, ingenuity and visionary thinking that points us toward the future.

Invisible box challenge is actually pretty amusing
Earlier this year, Dontez Hines , a basketball player at Anderson University in IN, posted a clip of himself performing the now-viral stunt.

The scientific quality of Ultra Violet, the tone-within-tone, radiant glow, is what speaks to now and next year.

"We are living in a time that requires inventiveness and imagination". To arrive at the selection each year, Pantone's colour experts at the Pantone Color Institute comb the world looking for new colour influences. Kylie Jenner, 20, even added the color to her wardrobe when she rocked sexy over-the-knee "Ultra Violet" boots, earlier this year. Will homeowners and designers go for purple sofas, chairs and accessories?

"The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own", Eiseman said.

It's as though Ultra Violet can provide some comfort and control amidst all the chaos! The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world.

Enigmatic purples have also always been symbolic of counterculture, unconventionality, and artistic brilliance.

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