This Is The New Lamborghini Urus SUV

The Lamborghini Urus SUV retains its styling from the concept shown at the 2012 Beijing Motor Show

The vehicle company, known for speedy luxury cars in an iconic yellow shade, finally joined its peers in adding an SUV or crossover to its portfolio when the Urus was unveiled in Italy yesterday.

In the battle to capture the attention of wealthy drivers, the new entrant will be up against the likes of Bentley's Bentayga, the Mercedes G-Class and footballers' favourite, the Porsche Cayenne. The Urus is said to offer easy driving in the city, maximum comfort during long journeys, thrilling super sports auto dynamics on the road and track, plus versatile off-road abilities in a range of environments.

With a length of 5.11 meters, the Lamborghini Urus surpasses the SUV coupe from Garching by about 21 centimeters.

Super SUV and stonking performaner.

With its 650-horsepower, twin-turbo V8 engine, the Urus is something that has never been seen before on a road, according to the firm's design director, Mitja Borkert. The URUS, in its second engine, will be hybrid.

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The Urus can go from 0-60 miles per hour in 3.6 seconds and can reach 124 miles per hour in 12.8 seconds.

The Lamborghini Urus has finally been unveiled as the Italian brand's entry into the luxury SUV industry.

The vast majority of that grunt is sent to the rear wheels in a 40/60 split, and Lamborghini says that adaptive air suspension, rear wheel steering and active roll stabilization ensure that the Urus performs like a supercar on the track. There is also a high end infotainment system and a Bang & Olfusen sound system. The first option features standard 12-way adjustable heated sports seats while the second one offers 18-way adjustable massage seats that are also heated and ventilated. As for cargo, the rear bench seat can be lowered to substantially extend the trunk space from 616 to 1,596 litres.

The four-door Urus, named after the wild ancestors of the Spanish fighting bull, is meant to be more practical and family friendly than Lamborghini's typical high-powered sports cars.

Prices for the Urus start from £131,500, with the first deliveries taking place in Spring 2018. But the dimension of the market for SUV is huge.

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