Introducing the new Snapchat

Snapchat has a plan to fight fake news

One of the main changes is the removal of the Stories page, as now "all private messages and user stories will now exist together on a "Friends" screen when you swipe right off the camera".

A spokesperson explained to me that Snapchat has a team of editors that fact checks each story, so while someone like myself might see these stories as clickbait, at least the content inside is vetted for accuracy.

By keeping friend-based communication separate from content created by professionals in the feed, Snap is trying to avoid what it sees as a pitfall of continually requiring users to add more friends to see more content. A small percentage of users worldwide on iOS and Android will start getting the new Snapchat on Friday, and it should be rolled out to everyone within a few weeks.

Ironically, Spiegel's solution to "fake news" necessitates dialing back the clock to a time before social media altogether. The goal is take make it easier for Snapchat users to easily contact the people they interact with the most on the platform.

SNAPCHAT has completely redesigned its app today in a bid to attract new users by making it more appealing and less hard to use. The right side is where Stories and shows from publishers, creators and the public will be available.

The page previously included Stories shared by friends alongside content from Discover, Snapchat's hub for media partners like The Daily Mail and BuzzFeed.

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Stories on the Discover page are "personalized algorithmically", though Snap's human curator's "review and approve everything that gets promoted on the page", the company wrote.

Snapchat is also implementing a new Netflix-inspired algorithm that sorts content based on previous user behavior, rather than simply relying on friend recommendations or the chronology of the posts. The left side of the app has also been used for chats with friends, and the right side has always been used for brands.

Users will now see two separate feeds.

"Snapchat began as an escape from social media, where people could send photos and videos to their friends without the pressure of likes, comments, and permanence", Spiegel wrote. Just like the Friends page, content showcased on Discover will change and adapt over time based on your interests and what you like to watch the most. "While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves".

The new Snapchat app still opens to the camera, but there are changes from there. This is a Friends page that's more "dynamic" than before. It's not too different from the Snapchat you already know, but it does signal a lot of the more philosophical differences that define the company. Snapchat says it will release new tools next year to help publishers turn a profit, though it didn't specify its plans.

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