Apple acquires New Zealand-based wireless charging company

Auckland entrepreneur Fady Mishriki set up Powerby Proxi in 2007

New Zealand publication Stuff was the first to report on the acquisition, to which Apple has gone to the odd length of publicising that it purchased PowerbyProxi for an undisclosed sum of money.

The company has attracted previous worldwide investment and accolades for its work in the development of the Wireless Power Consortium's future Qi wireless charging standard. And while this could allow Apple to produce a large wireless charging pad that would charge multiple devices at one time, it seems that the company already has such a feature on its AirPower wireless charging pad. Apple has also said it would introduce a charging gadget that would let users wirelessly charge these iPhones, their Apple Watch, and AirPods. Apple is well-known in the tech circle for making some secret acquisition and projects. Regular watchers of the Cupertino-based company will know all too well that it is usually rather non-specific when it makes acquisitions - see this recent deal for French company Regaind for a typical example.

"We want to bring truly effortless charging to more places and more customers around the world", said Dan Riccio, SVP of hardware engineering at Apple, in a statement.

The Apple Inc. (AAPL) Raised to "Buy" at the Vetr Inc
It's nice to see that Apple is already confirming that its retail stores will have at least some iPhone X stock to go around. A survey by brokerage firm Bernstein concludes that the demand for the iPhone X would be substantial but not exceptional.

PowerbyProxi designs and develops high efficiency and high density wireless power transfer technology for mobile phones, rechargeable batteries and industrial uses.

The company is owned by a who's who of local and global investors led by VC fund Movac with 20 per cent and founder Fady Mishriki with 18 per cent.

Apple is a member of the Wireless Power Consortium, a multinational technology consortium that promotes wide market adoption of the wireless charging interface standard Qi.

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